In order to measure the impact of TV series and telenovelas on viewers at a national and transnational level, the GUMELAB project works with qualitative interviews as well as digital methods. Data from social networks such as X (formerly Twitter) and YouTube are collected, processed and analysed to find out how viewers comment on individual telenovelas and TV series online. This is possible thanks to the cooperation with the Institute of Physics and the Theoretical Physics and Applied Mathematics Group (GTFyMA) of the University of Antioquia (Medellín, Colombia) under the direction of Leonardo A. Pachón Contreras. The experiences of this interdisciplinary and international work in the field of E-Research have now been published in a handbook. The authors Hannah Müssemann (GUMELAB, Freie Universität Berlin), Gicela Aguirre García (Freie Universität Berlin), Heisman Arcila (guane Enterprises / Universidad de Antioquia) and Alesson Rota (Universidade Estadual de Campinas), who work as cooperation partners in the GUMELAB project, describe, discuss and analyse the individual steps that are necessary for such methods and also address the challenges and opportunities that the use of digital methods in humanities projects can present. Therefore, the experiences of the GUMELAB project and the systematic analysis of the handbook may also be useful for other future projects in which digital methods are to be used.

The manual is available online and in PDF in Spanish. The programming codes used are available online here.

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